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Issue: June 2014
At the launch of their latest Ladies World Heart Federation Automatic Collection, International Sales Manager, Williams Besse talks to Hi! Blitz about their charity association, the Devanagari script collection and the glamorous girls of Frederique Constant.
‘Accessible luxury’—what more can one ask for from a watch brand, especially a Swiss-made label?! Frederique Constant since its inception in 1988 has had a very clear-cut philosophy, “to let more people enjoy luxury and to be able to give everybody a classic Swiss-made watch at an affordable price,” says Williams Besse, International Sales Manager, Frederique Constant.
Nicole recently launched their Ladies World Heart Federation Automatic Collection in India—a timeteller that boasts of a bezel with 48 sparkling diamonds, with even more diamonds used as indexes, set on a vanilla dial with a guilloché World Heart Federation logo at its centre. Surrounded by delicate mother-of-pearl on the outer ring, the watch is inspired by the FC-310 and FC-303 automatic winding movement, has a 38-hour power reserve and is water resistant up to 60 metres. Part of the proceeds of the sales goes towards supporting the Hearts of Children campaign which aims at preventing cardiovascular diseases (CVD) in women and children around the world. Why did they decide on this association with the World Heart Federation? “Heart has always been related with the brand. Frederique Constant was the first brand to make an aperture on the dial to see the movement, the heart of the watch, the balance wheel. The Heart Beat movement is patented by Frederique Constant and the Heart Beat collection has always been our worldwide bestseller. It is our iconic model,” he says. “For many years we did give donations to different associations, but since two years now we really have had a strong partnership with the World Heart Federation.”
When Frederique Constant entered the Indian market three years ago they designed an exclusive automatic three hands watch displaying the Devanagari script on the dial and calendar. This India-inspired creation comprises a yellow gold-plated case, silvered dial with Indian numerals and brown croco calf strap, and now the brand has introduced a bracelet strap to give the watch a refreshing edge. “We really wanted something special when we introduced Frederique Constant in India, so we decided to create this unique product that blended Indian heritage and Swiss traditions.”
Read more in the June 2014 issue of Hi! BLITZ – the no.1 Lifestyle magazine.
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