Hi Fashion

Issue: May 2014

Glamour Understated

  • glamour undertsted
  • glamour undertsted

Eschewing the trends of the season, focusing instead on texturing, embroidery and embellishment techniques, designer Seema Gujral loves to create classic and elegant party wear for the glamorous woman.

Seema Gujral believes there are no trends that she as a designer should blindly follow. Instead she believes that clothes should exude a timeless appeal, and not be restricted to short-lived fashion seasons. It was an entry by chance for Seema into the world of fashion designing. A student of hotel management, she even did a course in teacher training for nursery school. But post an early marriage and kids, Seema took up the pen and started sketching women’s apparel designs. The clothes that resulted from this sold well from the stores she supplied to, compelling Seema to take it up seriously. Twenty years down the line, she’s grown and evolved into a party wear and special occasions wear designer and retails from her store in Khan Market in New Delhi.

Popular for her play with colours, Seema currently leans towards beiges and cream. “Nothing beats the elegance of off-white, but I do play with a lot of colours because this is India after all,” she smiles. Dressed to perfection in a sari most of the time, her current love is embellishing her clothes with mirrors of all shapes and sizes. “Mirrors are very basic items but if used properly they can be extremely contemporary and provide that subtle dose of bling,” she says. Her mirrorwork creations are elegantly glamorous without that ubiquitous dose of shimmer. Seema says her ensembles are about minimalistic grandeur and asserts that clothes needn’t be bulky just because they are high on embellishments and embroidery.

Her current line is all about straighter silhouettes and includes cigarette pants, dhoti pants, shararas and palazzos. “Volume has been done to death. Summer is here and it’s time to go simple. But no matter how simplistic we get, there should always be an interesting twist in the clothes that will start a conversation.”

Read more in the May 2014 issue of Hi! BLITZ – the no.1 Lifestyle magazine.

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This article first appeared in May 2014 issue of Hi! BLITZ magazine

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