Reviews

Issue: Aug 2012

Believe / Justin Bieber

There are plenty of reasons to hate Justin Bieber. He’s received numerous mega music awards, has over 20 million followers on Twitter, was named by Forbes magazine as the third most powerful celebrity in the world.

He has earned an estimated $55 million in the previous 12 months and has sold approximately 15 million albums. But the most annoying part? He’s only just turned 18.

So, his new album, Believe, is said to be a more grown-up Bieber—no more the tween-bait of his earlier successes. While that certainly doesn’t come across through his voice, which is just as soft and smooth and reeking of sweet youth, it does in choosing to collaborate with star rappers like Ludacris, Drake, Big Sean and Nicki Minaj, making for different song material. Like, on his team-up with Nicki Minaj in Beauty and a Beat, we hear her gripe: “Buns out, wiener/But I gotta keep a eye out for Selener.”

Also, the 13-track album sees him favour the RnB/dance-pop sound that currently dominates the music scene. The opening two tracks you know are going to be club hits even before you finish them: All Around The World with Ludacris has an infectious dance vibe and the already famous Boyfriend is catchy with its easy swagger. There are plenty of love songs, like Catching Feelings, Fall and Be Alright, which he’s known to be the master of.

All in all, it’s a nice, feel-good album that makes you wish you were back in college and in love...and with $55 million in the bank!

Read more in the August 2012 issue of Hi! BLITZ – the no.1 Lifestyle magazine.

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This article first appeared in August 2012 issue of Hi! BLITZ magazine

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